The Eco Disaster Help Bag

This is no normal tote bag:

The GRAPPA tote bag can be used as a helmet during a disaster:

Contains shock absorbers to mitigate injuries from any fallen debris.However, the questions is, will anyone carry this around and wear it?  Japan does have a Hello Kitty Disaster Kit, but it is pretty darn cute.
What do you think- Brilliant Idea or Silly Gadget?